Welcome to DenuoSource DenuoSource’s role with their Fortune 500 Retail Clients is best characterized as the analytic “engine” that drives the client’s efforts to identify, segment and engage the consumer. With some of the largest database resources, including T-log data, Loyalty Card files and Syndicated Market Share information, our retail partners utilize our Analytical Support teams to build reporting systems, generate Business Intelligence and execute advanced modeling that predicts optimal investments. We implement some of the most cost effective, time sensitive solutions to these complicated and massive challenges.
DenuoSource sets up support teams within our retail client’s headquarters to comprehensively establish their marketing data warehouses, maintain ongoing foundational data processes, generate weekly Business Insight reports and attack specific Advanced Analytical projects. Our teams function alongside internal staff and other external marketing vendors to provide the vital consumer data that drives their task.
- Clients First
- Respect for Colleagues
- The Relentless Pursuit of Excellence
- Dedication to Learning
- Challenge the Thinking
Client Background
A national retail chain in U.S. with more than 300 stores spread over 51 different geographical clusters
Business Situation
Retailer witnessed store sales declining significantly over past few years despite same/increased level of media spend allocation
Objectives
To understand media spend and sales for improving its return on media at store level for geographic clusters. To optimize & reallocate the media spends