Case Study: Market Segmentation & Profiling
Client Background
A global management consulting firm and the world's leading advisor on business strategy
Business Situation
Client wanted to understand & segment the profile of potential customers for the launch of ‘Smart Meter’ an eco-friendly product
Objectives
To identify and profile distinct customer segments. Recommend potential target segments on the basis of their attitudinal behavior
Ad Space: Data Management and Reporting
Client Background
A national retail chain in U.S. with more than 300 stores
Business Situation
Retailer has no system to capture their weekly circular information and compare with their competition. Also a process is required to generate a Monday Morning report to all the Merchants and Marketers
Objectives
To build a database that collects the weekly circular information of the client and its relevant competitors. To provide weekly category reviews
Case Study: Merchandising Strategy Effectiveness
Client Background
A leading Confectionery manufacturer in North America
Business Situation
Client Surveys 10000 stores once in three years to study the Product Placement and its impact on Revenues. The survey information should also help determine the Optimal SKU count for a given set size
Objectives
Analyze various re-positioning strategies of planogram to maximize product exposure. Find an optimum planogram size & optimal # of SKUs which results in maximizing revenues
Case Study: Media Mix Modeling
Client Background
A national retail chain in U.S. with more than 300 stores spread over 51 different geographical clusters
Business Situation
Retailer witnessed store sales declining significantly over past few years despite increased level of media spend allocation
Objectives
To understand media spend and sales for improving its return on media at store level for geographic clusters. To optimize & reallocate the media spends